Are Men Really the More Superficial Sex?

Look at our discussion boards and you'll see that men put a lot of emphasis on how their date looks. And women? Well, a study reveals that the more money their dates earn the more likely they are to get a second date. So, how do we bridge the gap?

Are Men Really the More Superficial Sex?
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It only takes a glance through most dating site discussion boards to learn that men place a tremendous emphasis on their date’s appearance – and that women don’t like it.

For example, here's a discussion thread called, “How to Handle a Common First-Date Problem: She’s Much Heavier in Person.” If you click through and read the posts, you’ll see that most men see this as a cut-and-dried issue. “She posted pictures that look much better than she did in real life. This is false advertising, intentionally misleading, and any chance of a relationship is over.”

The women have a very different take on the situation. They look past the potential dishonesty of an old photo and rail against the unfairness of a system that requires them to be beautiful. They wonder why a man can’t look past the superficial and into their hearts to see their inner beauty. They feel tremendous pressure to be thin, sexy, and in line with media standards of beauty that are established by women who generally have lots of time and resources to help them appear young and thin.

The implication of their comments is that THEY don’t judge men according to these rigid standards. These women seem to be advocating an attraction process that looks at the more important inner traits and ignores the obvious shallow ones.

Except that…it isn’t true. They act just like the men they criticize.

A recent study by Northwestern University looked at what each gender values most in a mate. Men were quick to admit the obvious: they want an attractive mate. How about women? What did they value the most in a potential life partner? Kindness? Verbal skills? Affection?

No, high earning power.

That’s right. Despite what an individual woman might say or think, the majority of women are turned on by a man who has high earning potential. Women are quick to criticize men’s focus on appearance because they don’t share that trait as the primary one to value. But in anonymous studies women express a primary preference for a trait that is, by many accounts, just as superficial – access to money.

It’s no surprise that men have picked up on this tendency, and discussion threads have sprung up…like the one called “Where are the women not looking for Donald Trump?” which address the other side of the coin.

It’s hard not to wonder if these preferences, which are so prevalent and independent of other socioeconomic factors, are tied into each gender’s deep and primitive biological needs.

• Do men seek out beautiful women because the most primitive parts of their brains read beautiful features (symmetrical facial features, large breasts, etc.) as signs of genetic health and fertility?

• Do women seek out high earners because the most primitive parts of their brains are attracted to men who can support them and their offspring?

These are important questions that still need a definitive answer. Of course, these probably aren’t conscious thoughts. A 65-year-old woman isn’t “thinking” about someone who can take care of her offspring. She’s just reacting to the biological programming of her brain, with the same result. The final irony of the Northwest study is that despite the primary attraction values that each gender admits to – beauty and earning power – when their actual real-life choices are examined, both genders highly valued both traits!

“In other words, good looks was the primary stimulus of attraction for both men and women, and a person with good earning prospects or ambition tended to be liked as well,” said Eli Finkel, assistant professor of psychology at Northwestern. “Most noteworthy, the earning-power effect – as well as the good-looks effect – didn’t differ for men and women.” So, in the end each side values the things that it criticizes the other for insisting upon.

Reference: Northwestern University (2008, February 14). What Men and Women Say and Do in Choosing Romantic Partners Are Two Different Matters. ScienceDaily.

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77 comments on “Are Men Really the More Superficial Sex?


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As far as Men really being the more superficial sex, I'd say yes for the most part seeing how Many really attractive guys are with only really attractive gals. Where as there are a few really attractive women (from a heterosexual view) that choose to be with guys that are not so attractive but these women see something in those men that does make them appealing. Personally I have dated a few men that (now that I look back) were not the best looking but I was attracted to how they made me laugh an how much of a good person they seemed to be. They didnt have a lot (or any) money sometimes but they were so appealing to me on many different levels that It didnt matter to me. Money and looks can come and go but for me its whats under every thing that matters most. The rest can be managed any number of ways.:)

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I think more important than the absolute amount of money someone makes is how he manages it. I would much rather be with someone who makes 35K and has a mortgage that he can handle and no credit card debt than someone who makes 350K and "barely gets by" because he insists on living in a mansion and has credit card/other debt up to his ears. I find the fact that the average American has over 10K in credit card debt appalling. Knowing how to live within your means is important, and I could never be with someone who can't do that. That's really the only really important thing to me money-wise. I guess my superficiality falls more like a man's... I want physical attraction. He doesn't have to be smokin' hot, but if there isn't some minimal level of attraction, then I'm not interested. Personally, I wouldn't want to be with someone who was just giving me a chance even though he didn't find me attractive. Knowing your partner thinks you're sexy is key to the physical part of a relationship. Without attraction, isn't the relationship just a friendship?
I agree with every single word of this. It could have come out of my own brain. :D

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I'm going to assign myself the role of being cliche' police :) Let me take aim at a few that appear in this thread and other similar threads: Cliche: [B] Outer beauty fades but inward beauty is forever.[/B] Not true. Just like outer beauty inner beauty must be kept up and maintained or it will fade as well. You must continue to exercise your emotional and mental faculties to react to life as it comes in the most positive and healthy manner. Becoming bitter, resentful, depressed, etc. and not moving past it will decrease your inner beauty. Underlying message of the cliche: [B] So what if that other woman is attractive and in good shape. At least I'm offering inner beauty. [/B] Not true because that same woman may be working on her inner beauty as well. Cliche: [B]I've seen some really attractive women be really ugly on the inside.[/B] True,[B] but[/B].....I've seen some really ugly women be really ugly on the inside too. I've seen some really attractive women be really attractive on the inside as well. Underlying message of the cliche: [B]Stop looking at what is on the outside because it is what is on the inside that counts.[/B] Not true: How a person takes care of their outside can be a very good indication of their attitudes on the inside. It's also a false choice to keep making it look like men have to choose between attractiveness on the inside and attractiveness on the outside. I choose to believe there are plenty of women who care about both and who will take care of both.
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